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Industry
Content
Headquarters
Global (Remote Team)
Founded
2010
Company size
50-101
Overview
This project aimed to tackle the rising crisis of sleep deprivation and stress, impacting millions globally. By employing a user-centered design approach and leveraging cutting-edge technology, the team created an app that addresses these critical challenges while promoting overall well-being.
Challenge
Sleep deprivation and stress have emerged as critical health concerns, affecting millions globally and diminishing overall well-being. Despite the existence of various solutions, they only provide a modest 20% improvement in sleep quality, underscoring the need for a more effective, user-centered intervention that can address both issues in a comprehensive, accessible way.
Sleep Deprivation: Reports of sleep deprivation have surged by 60% in the past five years, highlighting the growing severity of the problem.
Stress-Related Health Issues: Stress-related health concerns have increased by 40%, contributing to a 30% drop in workplace productivity.
Approach
Research
Competitive Analysis
Examined leading wellness apps and platforms to identify industry best practices in sleep and stress management. This analysis revealed key opportunities for enhancing user experience and addressing gaps in current solutions, such as the need for personalization and effective stress management features.
Data Analytics
Collaborated with the data team to study user behaviors, such as sleep patterns, stress triggers, and engagement with existing wellness features. These insights informed key design decisions, helping prioritize the most impactful features.
User Studies
Conducted interviews and surveys with users, including individuals facing sleep and stress challenges, to understand their pain points and gather actionable insights. Participatory design techniques, such as "Love Letters and Break-Up Letters," were used to dive deeper into user needs and emotions.
Design Strategy
The objective was to design an intuitive and user-centric app that effectively addresses both sleep deprivation and stress. Key improvements included:
Personalized Experience: Developed features like personalized stress-reduction techniques and sleep tracking insights to cater to individual user needs.
Holistic Wellness Approach: Integrated both sleep and stress management into a single platform to provide a comprehensive solution.
User-Friendly Interface: Created a clean, easy-to-navigate design that guides users through their journey with minimal effort.
Design Thinking Methodology
The Design Thinking Process was implemented by first empathizing with users through maps and journey maps, then defining pain points and creating guiding statements. Ideas were generated and prioritized using the NUF framework. Prototypes were developed, tested with users, and refined for usability and design. Finally, usability testing validated solutions before implementation.
User Empowerment
Focused on empowering users by offering tools to:
Monitor and track sleep and stress patterns with actionable insights.
Access personalized content for relaxation, such as guided meditations and sleep stories.
Set habits and reminders to encourage positive lifestyle changes, like reducing caffeine intake.
Design System
Developed a cohesive design system to ensure consistency and scalability across the app. Created UI components and branding elements that aligned with the app's goal of providing a calming and intuitive experience.
Testing & Feedback
Conducted usability testing with real users, including 5-act interviews, to refine features and validate design decisions. Iterative improvements were made based on user feedback, with a focus on ensuring the app was both effective and easy to use. Regular feedback loops were incorporated to guide users through the platform and improve engagement.
Solution
Results
Key features implemented
Impact
60%
User Retention
4.6*
Metric Title 2.
84%
Metric Title 3.
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Arbaz Khan - Product Designer
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